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	<title>Aggrega Blog</title>
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	<pubDate>Wed, 25 Nov 2009 21:09:56 +0000</pubDate>
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		<title>Fratelli che esistono davvero</title>
		<link>http://aggregablog.altervista.org/2009/11/25/fratelli-che-esistono-davvero-2/</link>
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		<pubDate>Wed, 25 Nov 2009 21:09:56 +0000</pubDate>
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		<category><![CDATA[internet e web 2.0]]></category>

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		<description><![CDATA[Fratelli che esistono davvero - manteblog.
Mentre i media in tutto il mondo frugano nelle registrazioni pubblicate da Wikileaks alla ricerca di storie che colpiscano i propri lettori, a quasi tutti sfugge la ragione per cui oltre 500.000 messaggi di testo dei pager accesi a NY quell’11 settembre 2001 siano oggi disponibili:

“While we are obligated by [...]]]></description>
			<content:encoded><![CDATA[<div><a title="Fratelli che esistono davvero - manteblog" href="http://www.mantellini.it/?p=7358&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+mantellini%2Ffeed+%28manteblog%29&amp;utm_content=Bloglines">Fratelli che esistono davvero - manteblog</a>.</p>
<blockquote cite="http://www.mantellini.it/?p=7358&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+mantellini%2Ffeed+%28manteblog%29&amp;utm_content=Bloglines"><p>Mentre i media in tutto il mondo frugano nelle registrazioni pubblicate da Wikileaks alla ricerca di storie che colpiscano i propri lettori, a quasi tutti sfugge la ragione per cui oltre 500.000 messaggi di testo dei pager accesi a NY quell’11 settembre 2001 siano oggi disponibili:</p>
<p>
<div>“While we are obligated by to protect our sources, it is clear that the information comes from an organization which has been intercepting and archiving national US telecommunications since prior to 9/11.”</div>
</blockquote>
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		<title>Sembra ieri</title>
		<link>http://aggregablog.altervista.org/2009/11/25/sembra-ieri-2/</link>
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		<pubDate>Wed, 25 Nov 2009 21:09:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet e web 2.0]]></category>

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		<description><![CDATA[Domani esce il numero 200 di Nova.

 


Vai alla fonte
]]></description>
			<content:encoded><![CDATA[<p>Domani <a href="http://lucadebiase.nova100.ilsole24ore.com/2009/11/200.html">esce</a> il numero 200 di Nova.</p>
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		<item>
		<title>Fratelli che esistono davvero</title>
		<link>http://aggregablog.altervista.org/2009/11/25/fratelli-che-esistono-davvero/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/fratelli-che-esistono-davvero/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 21:09:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet e web 2.0]]></category>

		<guid isPermaLink="false">http://aggregablog.altervista.org/2009/11/25/fratelli-che-esistono-davvero/</guid>
		<description><![CDATA[

Mentre i media in tutto il mondo frugano nelle registrazioni pubblicate da Wikileaks alla ricerca di storie che colpiscano i propri lettori, a quasi tutti sfugge la ragione per cui oltre 500.000 messaggi di testo dei pager accesi a NY quell&#8217;11 settembre 2001 siano oggi disponibili:
“While we are obligated by to protect our sources, it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mantellini.it/wp-content/uploads/2009/11/schermata-2009-11-25-a-210203.jpg"><img src="http://www.mantellini.it/wp-content/uploads/2009/11/schermata-2009-11-25-a-210203-151x300.jpg" alt="" width="151" height="300" class="alignnone size-medium wp-image-7359" /></a></p>
<p>
Mentre i media in tutto il mondo frugano nelle registrazioni pubblicate da <a href="http://911.wikileaks.org/">Wikileaks</a> alla ricerca di storie che colpiscano i propri lettori, a quasi tutti sfugge la ragione per cui oltre 500.000 messaggi di testo dei pager accesi a NY quell&#8217;11 settembre 2001 siano oggi disponibili:</p>
<blockquote><p>“While we are obligated by to protect our sources, it is clear that the information comes from an organization which has been intercepting and archiving national US telecommunications since prior to 9/11.”</p>
</blockquote>
<p></p>
<div>
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		<title>Rischio terrorismo</title>
		<link>http://aggregablog.altervista.org/2009/11/25/rischio-terrorismo/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/rischio-terrorismo/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 21:09:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet e web 2.0]]></category>

		<guid isPermaLink="false">http://aggregablog.altervista.org/2009/11/25/rischio-terrorismo/</guid>
		<description><![CDATA[A Il Giornale le lettere minatorie con le stelle a cinque punte, in mancanza d&#8217;altro, se le scrivono da soli.
E’ stato lo stesso destinatario delle minacce, un giornalista collaboratore della sede genovese del Giornale, a scrivere il presunto volantino delle Brigate Rosse recapitato in redazione. Lo hanno accertato gli agenti della Digos di Genova che [...]]]></description>
			<content:encoded><![CDATA[<p>A Il Giornale le lettere minatorie con le stelle a cinque punte, in mancanza d&#8217;altro, se le <a href="http://www.blitzquotidiano.it/cronaca-italia/volantino-br-alla-sede-del-giornale-se-lo-sono-scritti-da-soli-158886/" target="_blank">scrivono</a> da soli.</p>
<blockquote><p>E’ stato lo stesso destinatario delle minacce, un giornalista collaboratore della sede genovese del Giornale, a scrivere il presunto volantino delle Brigate Rosse recapitato in redazione. Lo hanno accertato gli agenti della Digos di Genova che hanno denunciato l’uomo per simulazione di reato e procurato allarme, come spiega l’Ansa.</p>
</blockquote>
<p></p>
<p>(via GNeri su <a href="http://ff.im/c0lyL">FF</a>)</p>
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		<title>Modelli di business e antropologia del Web 2.0</title>
		<link>http://aggregablog.altervista.org/2009/11/25/modelli-di-business-e-antropologia-del-web-20/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/modelli-di-business-e-antropologia-del-web-20/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 15:41:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet e web 2.0]]></category>

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		<description><![CDATA[Per chi si occupa dei business possibili nel mondo del Web 2.0, ci sono due aspetti tanto delicati quanto cruciali da non perdere mai d&#8217;occhio: cosa fa funzionare effettivamente un social network, determinando la sua fortuna e longevit&#224;? Come vengono utilizzate e reinventate dagli utenti le piattaforme 2.0 e le loro potenzialit&#224; cross-mediali?
La risposta alla [...]]]></description>
			<content:encoded><![CDATA[<p>Per chi si occupa dei business possibili nel mondo del Web 2.0, ci sono due aspetti tanto delicati quanto cruciali da non perdere mai d&#8217;occhio: cosa fa funzionare effettivamente un social network, determinando la sua fortuna e longevit&#224;? Come vengono utilizzate e reinventate dagli utenti le piattaforme 2.0 e le loro potenzialit&#224; cross-mediali?<br />
La risposta alla &#8230;<br /><a href="http://www.oneweb20.it/25/11/2009/modelli-di-business-e-antropologia-del-web-20/" title="Leggi tutto">Leggi tutto</a><br />Autore: Luca Mori<br />Tags: Facebook, social network
<div>
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<p><img src="http://feeds.feedburner.com/~r/oneWeb20/~4/6RU_GdjOu1U" height="1" width="1" /><br />
<a>Vai alla fonte</a></p>
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		<item>
		<title>Gli operatori mobili in UK dicono che non sono in grado di identificare i pirati</title>
		<link>http://aggregablog.altervista.org/2009/11/25/gli-operatori-mobili-in-uk-dicono-che-non-sono-in-grado-di-identificare-i-pirati/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/gli-operatori-mobili-in-uk-dicono-che-non-sono-in-grado-di-identificare-i-pirati/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 15:41:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet e web 2.0]]></category>

		<guid isPermaLink="false">http://aggregablog.altervista.org/2009/11/25/gli-operatori-mobili-in-uk-dicono-che-non-sono-in-grado-di-identificare-i-pirati/</guid>
		<description><![CDATA[&#8220;cari parlamentari, abbiamo il NAT!&#8221;
(l&#8217;indirizzo IP con cui si presenta un utente al di fuori di un operatore mobile e&#8217; condiviso tra piu&#8217; utenti dello stesso operatore allo stesso momento, per cui non si puo&#8217; sapere chi e&#8217;, a meno di investimenti notevoli per tenere i log)
ma non e&#8217; solo quello, in UK ci sono [...]]]></description>
			<content:encoded><![CDATA[<div>&#8220;cari parlamentari, abbiamo il NAT!&#8221;</p>
<p>(l&#8217;indirizzo IP con cui si presenta un utente al di fuori di un operatore mobile e&#8217; condiviso tra piu&#8217; utenti dello stesso operatore allo stesso momento, per cui non si puo&#8217; sapere chi e&#8217;, a meno di investimenti notevoli per tenere i log)</p>
<p>ma non e&#8217; solo quello, in UK ci sono le schede telefoniche prepagate anonime&#8230;</p>
<p><a title="Mobile industry 'cannot identify pirates' - ZDNet.co.uk" href="http://news.zdnet.co.uk/communications/0,1000000085,39899832,00.htm">Mobile industry &#8216;cannot identify pirates&#8217; - ZDNet.co.uk</a>.</p>
<blockquote cite="http://news.zdnet.co.uk/communications/0,1000000085,39899832,00.htm"><p>Mobile operators are unable to comply with proposed anti-copyright theft legislation that requires them to identify unlawful file-sharers, the head of an industry body has said.</p></blockquote>
</div>
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		<title>An interview with Tom Geismar</title>
		<link>http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-4/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-4/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:24:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[When I think of brand identity designers there are a few names that immediately spring to mind. Names such as Paul Rand, Stefan Kanchev, Lance Wyman, Steff Geissbuhler, and Tom Geismar.
Xerox Corporation logo, 1963, by Tom Geismar

Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar [...]]]></description>
			<content:encoded><![CDATA[<p>When I think of brand identity designers there are a few names that immediately spring to mind. Names such as <a href="http://www.logodesignlove.com/paul-rand-interview" title="Paul Rand interview">Paul Rand</a>, <a href="http://www.logodesignlove.com/stefan-kanchev" title="Stefan Kanchev">Stefan Kanchev</a>, <a href="http://www.lancewyman.com/" title="Lance Wyman">Lance Wyman</a>, <a href="http://www.cgpartnersllc.com/about/people/partners/steff-geissbuhler/" title="Steff Geissbuhler">Steff Geissbuhler</a>, and <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Tom Geismar</a>.</p>
<p><em>Xerox Corporation logo, 1963, by Tom Geismar</em><br />
<img src="http://www.logodesignlove.com/images/classic/xerox-logo-tom-geismar.gif" alt="Xerox logo" /></p>
<p>Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is, without doubt, one of the most highly-acclaimed designers in the profession. He graciously agreed to answer <a href="http://www.logodesignlove.com/ask-tom-geismar" title="ask Tom Geismar">your questions</a> here on Logo Design Love.</p>
<p>To Tom, to <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Chermayeff &#38; Geismar</a>&#8217;s communications director Chris, and to you, thanks very much. Here&#8217;s the interview.</p>
<p><img src="http://www.logodesignlove.com/images/photos/tom-geismar.jpg" alt="Tom Geismar" /><br />
Tom Geismar</p>
<h4>Q. Has your approach to design changed over the years, and if so, how, and why?</h4>
<p>A. I know it’s something of a cliché to say this, but we really do view graphic design, and especially logo design, as a problem solving process, a process not dissimilar to that used in other related disciplines such as architecture and engineering. The initial task is to understand and define what the issues are, and what the goals should be. With that background in mind, we strive to come up with the best possible design “solution” to the problem, using imagination and artistic invention to create something memorable and meaningful. In that sense, our approach has not changed at all. The way we went about designing logos for Armani Exchange and the Library of Congress in 2008 is essentially the same as the way we went about designing logos for Chase and Mobil in the 1960’s.</p>
<h4>Q. Do you think design has been overcomplicated with marketing analysis? Do we think &#8220;too much&#8221;? Have we essentially lost sight of simplicity?</h4>
<p>A. The issue isn’t whether &#8220;we think too much&#8221;, it’s whether we accept marketing analysis as the last word, or simply as one piece of the larger puzzle, and recognize that it only reflects what has been, not what could be. From a logo design viewpoint, an entity with a clear definition of its goals and aspirations makes the job a lot easier.</p>
<h4>Q. How large a role does sketching on paper play in your design process?</h4>
<p>A. For me, sketching on paper still plays a key role in my design, mainly because I find at the beginning of the design phase it is a much faster way to try out ideas, and variations on ideas.  Sketching also allows me to indicate certain forms, especially curves, that I find difficult and cumbersome with the computer. And sketching allows me to suggest an idea or concept, while drawing with the computer leads very quickly to a sharply defined object. Of course, once an idea is more fully developed, the computer is a great way to study variations in color, form, etc.</p>
<p><em>National Aquarium in Baltimore logo, 1980</em><br />
<img src="http://www.logodesignlove.com/images/classic/national-aquarium-logo.gif" alt="National Aquarium logo" /></p>
<h4>Q. When creating a logo, what influences your decision to use a wordmark vs letterform vs emblem vs pictorial vs abstract symbol?</h4>
<p>A. The decision on how to approach a logo design is very much determined by how we define the issues involved, including the name, the type of organization, how the name will be used, etc. For example, if you have a client with a short, distinctive name, perhaps a wordmark would be the best approach. In 2005 we took this approach with Hearst Corporation, which had a number of operating divisions that all used the Hearst name followed by a descriptive word, such as Hearst Magazines. So we developed a distinctive bold wordmark for Hearst, and a contrasting type style for the generic descriptors that followed.</p>
<p><em>Hearst Corporation logo, 2005</em><br />
<img src="http://www.logodesignlove.com/images/simple-logos/hearst-logotype.jpg" alt="Hearst logo" /></p>
<h4>Q. Can you share some advice or great stories on selling ideas to clients?</h4>
<p>A. Logos are funny things. At first they are just designs on paper. Eventually they come to embody all the qualities of the organization they represent, and most people cannot separate the “design” from their full range of opinions about the organization. The hard task the designer faces is trying to help the client see how the logo might eventually be perceived, how it will work for them, not just whether they “like it”. We learned this lesson early on when we first presented the Chase symbol to the chief executives of the bank. The man who was then Chairman said he would go along the decision of the others, but personally he hated it and did not want to see it on his letterhead his business card, or anywhere in his office. Six months later we ran into him at the bank. He was wearing a pin with the symbol in his lapel, and a tie-tack with the symbol holding a tie that was itself a pattern of the symbol. To him, the mark was no longer just an abstract design, it had become the representation of his organization.</p>
<p><em>Chase Bank logo, 1961</em><br />
<img src="http://www.logodesignlove.com/images/designers/chase-logo.gif" alt="Chase bank logo" /></p>
<h4>Q. You have completed work for Mobil and PBS, two companies on opposite sides of the political spectrum. Is it a designer’s responsibility to consider the companies for which he works and their effect on society? How do you reconcile working with a company that you disagree with philosophically or ethically?</h4>
<p>A. You have to work for people whom you respect. Over the years we have refused to work on various projects because we would feel uncomfortable doing so. But the issue is a complex one. For example, on the surface, perhaps Mobil and PBS might seem to be on opposite sides of the political spectrum, but during the many years we worked for Mobil (before the takeover by EXXON), it was the most progressive of the major oil companies, explicitly stating their positions, championing good design, doing impressive public-interest advertising and being, in fact, one of the major benefactors of PBS, along with numerous cultural and art institutions. In short, we respected Mobil and its people, even if we didn’t always agree with their positions.</p>
<p><em>Mobil Oil Corporation logo, 1964</em><br />
<img src="http://www.logodesignlove.com/images/designers/mobil-logo.gif" alt="Mobil Oil logo" /></p>
<p><em>PBS (Public Broadcasting Service) logo, 1984</em><br />
<img src="http://www.logodesignlove.com/images/classic/PBS-logo-tom-geismar.gif" alt="PBS logo" /></p>
<h4>Q. Do you work for non-profit as well as profit-making organizations, and, if so, how do they differ?</h4>
<p>A. Yes, in fact many of our recent clients are non-profit or governmental organizations. It’s easy to agree with their positions, but working with them is not very different from working with a profit-making organization.</p>
<p><em>Univision logo, 1989</em><br />
<img src="http://www.logodesignlove.com/images/classic/univision-logo-tom-geismar.jpg" alt="Univision logo" /></p>
<h4>Q. Have you designed a particular logo that didn’t make the final cut or that you thought was stronger than what the client ultimately chose?</h4>
<p>A. This has happened to us on various occasions. We do our best to convince our clients to go with the mark we feel is the strongest, but for a variety of reasons that’s not always how the project ends up. On the other hand, while we study a great many alternatives, we try never to present to our clients any designs that we cannot stand behind.</p>
<p><em>National Geographic logo, 2002</em><br />
<img src="http://www.logodesignlove.com/images/classic/national-geographic-logo.gif" alt="National Geographic logo" /></p>
<h4>Q. After a lifetime of working in the field, would you choose to be a designer in the present landscape of communication design?</h4>
<p>A. I feel fortunate to have spent my entire working life as a graphic designer, and being part of a small organization where I could interact with talented partners. As an independent designer, whether on your own or part of a firm, one is exposed to many different people involved in a wide range of activities. If curious, you can learn a great deal. Today the field is much broader than it was when we started, and it’s more competitive. Yet the opportunities are great for someone who is curious about the world, interested in defining and solving problems, and passionate about design.</p>
<p><img src="http://www.logodesignlove.com/images/photos/ivan-chermayeff-tom-geismar-sagi-haviv.jpg" alt="Ivan Chermayeff, Tom Geismar, Sagi Haviv" /><br />
The partners of Chermayeff &#38; Geismar, New York—from left to right: Ivan Chermayeff, Tom Geismar, and Sagi Haviv</p>
<p>Visit the <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Chermayeff &#38; Geismar website</a> for an iconic design portfolio.</p>
<p><img src="http://www.logodesignlove.com/images/websites/chermayeff-geismar.gif" alt="Chermayeff &amp; Geismar" /></p>
<h4>Published on <a href="http://www.logodesignlove.com/" title="Logo Design Love">Logo Design Love</a></h4>
<h4><a href="http://www.logodesignlovebook.com" title="Logo Design Love, the book"><img src="http://www.logodesignlove.com/wp-content/themes/grid_focus_public/images/logo-design-love-the-book-2.gif" alt="Logo Design Love book" border="0"></a></h4>
<h3>Related posts on Logo Design Love</h3>
<ul>
<li><a href="http://www.logodesignlove.com/ask-tom-geismar" title="Ask Tom Geismar">Ask Tom Geismar</a></li>
<li><a href="http://www.logodesignlove.com/stefan-kanchev" title="The work of Stefan Kanchev">The work of Stefan Kanchev</a></li>
<li><a href="http://www.logodesignlove.com/paul-rand-interview" title="An interview with Paul Rand">An interview with Paul Rand</a></li>
<li><a href="http://www.logodesignlove.com/i-love-new-york-logo" title="The “I Love New York” logo">The &#8220;I Love New York&#8221; logo</a></li>
<li><a href="http://www.logodesignlove.com/conversation-with-paul-rand" title="A conversation with Paul Rand">A conversation with Paul Rand</a></li>
</ul>
<div>
<a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:guobEISWfyQ" border="0"></img></a>
</div>
<p><a>Go to Source</a></p>
]]></content:encoded>
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		<title>An interview with Tom Geismar</title>
		<link>http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-3/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-3/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:24:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-3/</guid>
		<description><![CDATA[When I think of brand identity designers there are a few names that immediately spring to mind. Names such as Paul Rand, Stefan Kanchev, Lance Wyman, Steff Geissbuhler, and Tom Geismar.
Xerox Corporation logo, 1963, by Tom Geismar

Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar [...]]]></description>
			<content:encoded><![CDATA[<p>When I think of brand identity designers there are a few names that immediately spring to mind. Names such as <a href="http://www.logodesignlove.com/paul-rand-interview" title="Paul Rand interview">Paul Rand</a>, <a href="http://www.logodesignlove.com/stefan-kanchev" title="Stefan Kanchev">Stefan Kanchev</a>, <a href="http://www.lancewyman.com/" title="Lance Wyman">Lance Wyman</a>, <a href="http://www.cgpartnersllc.com/about/people/partners/steff-geissbuhler/" title="Steff Geissbuhler">Steff Geissbuhler</a>, and <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Tom Geismar</a>.</p>
<p><em>Xerox Corporation logo, 1963, by Tom Geismar</em><br />
<img src="http://www.logodesignlove.com/images/classic/xerox-logo-tom-geismar.gif" alt="Xerox logo" /></p>
<p>Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is, without doubt, one of the most highly-acclaimed designers in the profession. He graciously agreed to answer <a href="http://www.logodesignlove.com/ask-tom-geismar" title="ask Tom Geismar">your questions</a> here on Logo Design Love.</p>
<p>To Tom, to <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Chermayeff &#38; Geismar</a>&#8217;s communications director Chris, and to you, thanks very much. Here&#8217;s the interview.</p>
<p><img src="http://www.logodesignlove.com/images/photos/tom-geismar.jpg" alt="Tom Geismar" /><br />
Tom Geismar</p>
<h4>Q. Has your approach to design changed over the years, and if so, how, and why?</h4>
<p>A. I know it’s something of a cliché to say this, but we really do view graphic design, and especially logo design, as a problem solving process, a process not dissimilar to that used in other related disciplines such as architecture and engineering. The initial task is to understand and define what the issues are, and what the goals should be. With that background in mind, we strive to come up with the best possible design “solution” to the problem, using imagination and artistic invention to create something memorable and meaningful. In that sense, our approach has not changed at all. The way we went about designing logos for Armani Exchange and the Library of Congress in 2008 is essentially the same as the way we went about designing logos for Chase and Mobil in the 1960’s.</p>
<h4>Q. Do you think design has been overcomplicated with marketing analysis? Do we think &#8220;too much&#8221;? Have we essentially lost sight of simplicity?</h4>
<p>A. The issue isn’t whether &#8220;we think too much&#8221;, it’s whether we accept marketing analysis as the last word, or simply as one piece of the larger puzzle, and recognize that it only reflects what has been, not what could be. From a logo design viewpoint, an entity with a clear definition of its goals and aspirations makes the job a lot easier.</p>
<h4>Q. How large a role does sketching on paper play in your design process?</h4>
<p>A. For me, sketching on paper still plays a key role in my design, mainly because I find at the beginning of the design phase it is a much faster way to try out ideas, and variations on ideas.  Sketching also allows me to indicate certain forms, especially curves, that I find difficult and cumbersome with the computer. And sketching allows me to suggest an idea or concept, while drawing with the computer leads very quickly to a sharply defined object. Of course, once an idea is more fully developed, the computer is a great way to study variations in color, form, etc.</p>
<p><em>National Aquarium in Baltimore logo, 1980</em><br />
<img src="http://www.logodesignlove.com/images/classic/national-aquarium-logo.gif" alt="National Aquarium logo" /></p>
<h4>Q. When creating a logo, what influences your decision to use a wordmark vs letterform vs emblem vs pictorial vs abstract symbol?</h4>
<p>A. The decision on how to approach a logo design is very much determined by how we define the issues involved, including the name, the type of organization, how the name will be used, etc. For example, if you have a client with a short, distinctive name, perhaps a wordmark would be the best approach. In 2005 we took this approach with Hearst Corporation, which had a number of operating divisions that all used the Hearst name followed by a descriptive word, such as Hearst Magazines. So we developed a distinctive bold wordmark for Hearst, and a contrasting type style for the generic descriptors that followed.</p>
<p><em>Hearst Corporation logo, 2005</em><br />
<img src="http://www.logodesignlove.com/images/simple-logos/hearst-logotype.jpg" alt="Hearst logo" /></p>
<h4>Q. Can you share some advice or great stories on selling ideas to clients?</h4>
<p>A. Logos are funny things. At first they are just designs on paper. Eventually they come to embody all the qualities of the organization they represent, and most people cannot separate the “design” from their full range of opinions about the organization. The hard task the designer faces is trying to help the client see how the logo might eventually be perceived, how it will work for them, not just whether they “like it”. We learned this lesson early on when we first presented the Chase symbol to the chief executives of the bank. The man who was then Chairman said he would go along the decision of the others, but personally he hated it and did not want to see it on his letterhead his business card, or anywhere in his office. Six months later we ran into him at the bank. He was wearing a pin with the symbol in his lapel, and a tie-tack with the symbol holding a tie that was itself a pattern of the symbol. To him, the mark was no longer just an abstract design, it had become the representation of his organization.</p>
<p><em>Chase Bank logo, 1961</em><br />
<img src="http://www.logodesignlove.com/images/designers/chase-logo.gif" alt="Chase bank logo" /></p>
<h4>Q. You have completed work for Mobil and PBS, two companies on opposite sides of the political spectrum. Is it a designer’s responsibility to consider the companies for which he works and their effect on society? How do you reconcile working with a company that you disagree with philosophically or ethically?</h4>
<p>A. You have to work for people whom you respect. Over the years we have refused to work on various projects because we would feel uncomfortable doing so. But the issue is a complex one. For example, on the surface, perhaps Mobil and PBS might seem to be on opposite sides of the political spectrum, but during the many years we worked for Mobil (before the takeover by EXXON), it was the most progressive of the major oil companies, explicitly stating their positions, championing good design, doing impressive public-interest advertising and being, in fact, one of the major benefactors of PBS, along with numerous cultural and art institutions. In short, we respected Mobil and its people, even if we didn’t always agree with their positions.</p>
<p><em>Mobil Oil Corporation logo, 1964</em><br />
<img src="http://www.logodesignlove.com/images/designers/mobil-logo.gif" alt="Mobil Oil logo" /></p>
<p><em>PBS (Public Broadcasting Service) logo, 1984</em><br />
<img src="http://www.logodesignlove.com/images/classic/PBS-logo-tom-geismar.gif" alt="PBS logo" /></p>
<h4>Q. Do you work for non-profit as well as profit-making organizations, and, if so, how do they differ?</h4>
<p>A. Yes, in fact many of our recent clients are non-profit or governmental organizations. It’s easy to agree with their positions, but working with them is not very different from working with a profit-making organization.</p>
<p><em>Univision logo, 1989</em><br />
<img src="http://www.logodesignlove.com/images/classic/univision-logo-tom-geismar.jpg" alt="Univision logo" /></p>
<h4>Q. Have you designed a particular logo that didn’t make the final cut or that you thought was stronger than what the client ultimately chose?</h4>
<p>A. This has happened to us on various occasions. We do our best to convince our clients to go with the mark we feel is the strongest, but for a variety of reasons that’s not always how the project ends up. On the other hand, while we study a great many alternatives, we try never to present to our clients any designs that we cannot stand behind.</p>
<p><em>National Geographic logo, 2002</em><br />
<img src="http://www.logodesignlove.com/images/classic/national-geographic-logo.gif" alt="National Geographic logo" /></p>
<h4>Q. After a lifetime of working in the field, would you choose to be a designer in the present landscape of communication design?</h4>
<p>A. I feel fortunate to have spent my entire working life as a graphic designer, and being part of a small organization where I could interact with talented partners. As an independent designer, whether on your own or part of a firm, one is exposed to many different people involved in a wide range of activities. If curious, you can learn a great deal. Today the field is much broader than it was when we started, and it’s more competitive. Yet the opportunities are great for someone who is curious about the world, interested in defining and solving problems, and passionate about design.</p>
<p><img src="http://www.logodesignlove.com/images/photos/ivan-chermayeff-tom-geismar-sagi-haviv.jpg" alt="Ivan Chermayeff, Tom Geismar, Sagi Haviv" /><br />
The partners of Chermayeff &#38; Geismar, New York—from left to right: Ivan Chermayeff, Tom Geismar, and Sagi Haviv</p>
<p>Visit the <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Chermayeff &#38; Geismar website</a> for an iconic design portfolio.</p>
<p><img src="http://www.logodesignlove.com/images/websites/chermayeff-geismar.gif" alt="Chermayeff &amp; Geismar" /></p>
<h4>Published on <a href="http://www.logodesignlove.com/" title="Logo Design Love">Logo Design Love</a></h4>
<h4><a href="http://www.logodesignlovebook.com" title="Logo Design Love, the book"><img src="http://www.logodesignlove.com/wp-content/themes/grid_focus_public/images/logo-design-love-the-book-2.gif" alt="Logo Design Love book" border="0"></a></h4>
<h3>Related posts on Logo Design Love</h3>
<ul>
<li><a href="http://www.logodesignlove.com/ask-tom-geismar" title="Ask Tom Geismar">Ask Tom Geismar</a></li>
<li><a href="http://www.logodesignlove.com/stefan-kanchev" title="The work of Stefan Kanchev">The work of Stefan Kanchev</a></li>
<li><a href="http://www.logodesignlove.com/paul-rand-interview" title="An interview with Paul Rand">An interview with Paul Rand</a></li>
<li><a href="http://www.logodesignlove.com/i-love-new-york-logo" title="The “I Love New York” logo">The &#8220;I Love New York&#8221; logo</a></li>
<li><a href="http://www.logodesignlove.com/conversation-with-paul-rand" title="A conversation with Paul Rand">A conversation with Paul Rand</a></li>
</ul>
<div>
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<p><a>Go to Source</a></p>
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		</item>
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		<title>An interview with Tom Geismar</title>
		<link>http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-2/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-2/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:24:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://aggregablog.altervista.org/2009/11/25/an-interview-with-tom-geismar-2/</guid>
		<description><![CDATA[When I think of brand identity designers there are a few names that immediately spring to mind. Names such as Paul Rand, Stefan Kanchev, Lance Wyman, Steff Geissbuhler, and Tom Geismar.
Xerox Corporation logo, 1963, by Tom Geismar

Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar [...]]]></description>
			<content:encoded><![CDATA[<p>When I think of brand identity designers there are a few names that immediately spring to mind. Names such as <a href="http://www.logodesignlove.com/paul-rand-interview" title="Paul Rand interview">Paul Rand</a>, <a href="http://www.logodesignlove.com/stefan-kanchev" title="Stefan Kanchev">Stefan Kanchev</a>, <a href="http://www.lancewyman.com/" title="Lance Wyman">Lance Wyman</a>, <a href="http://www.cgpartnersllc.com/about/people/partners/steff-geissbuhler/" title="Steff Geissbuhler">Steff Geissbuhler</a>, and <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Tom Geismar</a>.</p>
<p><em>Xerox Corporation logo, 1963, by Tom Geismar</em><br />
<img src="http://www.logodesignlove.com/images/classic/xerox-logo-tom-geismar.gif" alt="Xerox logo" /></p>
<p>Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is, without doubt, one of the most highly-acclaimed designers in the profession. He graciously agreed to answer <a href="http://www.logodesignlove.com/ask-tom-geismar" title="ask Tom Geismar">your questions</a> here on Logo Design Love.</p>
<p>To Tom, to <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Chermayeff &#38; Geismar</a>&#8217;s communications director Chris, and to you, thanks very much. Here&#8217;s the interview.</p>
<p><img src="http://www.logodesignlove.com/images/photos/tom-geismar.jpg" alt="Tom Geismar" /><br />
Tom Geismar</p>
<h4>Q. Has your approach to design changed over the years, and if so, how, and why?</h4>
<p>A. I know it’s something of a cliché to say this, but we really do view graphic design, and especially logo design, as a problem solving process, a process not dissimilar to that used in other related disciplines such as architecture and engineering. The initial task is to understand and define what the issues are, and what the goals should be. With that background in mind, we strive to come up with the best possible design “solution” to the problem, using imagination and artistic invention to create something memorable and meaningful. In that sense, our approach has not changed at all. The way we went about designing logos for Armani Exchange and the Library of Congress in 2008 is essentially the same as the way we went about designing logos for Chase and Mobil in the 1960’s.</p>
<h4>Q. Do you think design has been overcomplicated with marketing analysis? Do we think &#8220;too much&#8221;? Have we essentially lost sight of simplicity?</h4>
<p>A. The issue isn’t whether &#8220;we think too much&#8221;, it’s whether we accept marketing analysis as the last word, or simply as one piece of the larger puzzle, and recognize that it only reflects what has been, not what could be. From a logo design viewpoint, an entity with a clear definition of its goals and aspirations makes the job a lot easier.</p>
<h4>Q. How large a role does sketching on paper play in your design process?</h4>
<p>A. For me, sketching on paper still plays a key role in my design, mainly because I find at the beginning of the design phase it is a much faster way to try out ideas, and variations on ideas.  Sketching also allows me to indicate certain forms, especially curves, that I find difficult and cumbersome with the computer. And sketching allows me to suggest an idea or concept, while drawing with the computer leads very quickly to a sharply defined object. Of course, once an idea is more fully developed, the computer is a great way to study variations in color, form, etc.</p>
<p><em>National Aquarium in Baltimore logo, 1980</em><br />
<img src="http://www.logodesignlove.com/images/classic/national-aquarium-logo.gif" alt="National Aquarium logo" /></p>
<h4>Q. When creating a logo, what influences your decision to use a wordmark vs letterform vs emblem vs pictorial vs abstract symbol?</h4>
<p>A. The decision on how to approach a logo design is very much determined by how we define the issues involved, including the name, the type of organization, how the name will be used, etc. For example, if you have a client with a short, distinctive name, perhaps a wordmark would be the best approach. In 2005 we took this approach with Hearst Corporation, which had a number of operating divisions that all used the Hearst name followed by a descriptive word, such as Hearst Magazines. So we developed a distinctive bold wordmark for Hearst, and a contrasting type style for the generic descriptors that followed.</p>
<p><em>Hearst Corporation logo, 2005</em><br />
<img src="http://www.logodesignlove.com/images/simple-logos/hearst-logotype.jpg" alt="Hearst logo" /></p>
<h4>Q. Can you share some advice or great stories on selling ideas to clients?</h4>
<p>A. Logos are funny things. At first they are just designs on paper. Eventually they come to embody all the qualities of the organization they represent, and most people cannot separate the “design” from their full range of opinions about the organization. The hard task the designer faces is trying to help the client see how the logo might eventually be perceived, how it will work for them, not just whether they “like it”. We learned this lesson early on when we first presented the Chase symbol to the chief executives of the bank. The man who was then Chairman said he would go along the decision of the others, but personally he hated it and did not want to see it on his letterhead his business card, or anywhere in his office. Six months later we ran into him at the bank. He was wearing a pin with the symbol in his lapel, and a tie-tack with the symbol holding a tie that was itself a pattern of the symbol. To him, the mark was no longer just an abstract design, it had become the representation of his organization.</p>
<p><em>Chase Bank logo, 1961</em><br />
<img src="http://www.logodesignlove.com/images/designers/chase-logo.gif" alt="Chase bank logo" /></p>
<h4>Q. You have completed work for Mobil and PBS, two companies on opposite sides of the political spectrum. Is it a designer’s responsibility to consider the companies for which he works and their effect on society? How do you reconcile working with a company that you disagree with philosophically or ethically?</h4>
<p>A. You have to work for people whom you respect. Over the years we have refused to work on various projects because we would feel uncomfortable doing so. But the issue is a complex one. For example, on the surface, perhaps Mobil and PBS might seem to be on opposite sides of the political spectrum, but during the many years we worked for Mobil (before the takeover by EXXON), it was the most progressive of the major oil companies, explicitly stating their positions, championing good design, doing impressive public-interest advertising and being, in fact, one of the major benefactors of PBS, along with numerous cultural and art institutions. In short, we respected Mobil and its people, even if we didn’t always agree with their positions.</p>
<p><em>Mobil Oil Corporation logo, 1964</em><br />
<img src="http://www.logodesignlove.com/images/designers/mobil-logo.gif" alt="Mobil Oil logo" /></p>
<p><em>PBS (Public Broadcasting Service) logo, 1984</em><br />
<img src="http://www.logodesignlove.com/images/classic/PBS-logo-tom-geismar.gif" alt="PBS logo" /></p>
<h4>Q. Do you work for non-profit as well as profit-making organizations, and, if so, how do they differ?</h4>
<p>A. Yes, in fact many of our recent clients are non-profit or governmental organizations. It’s easy to agree with their positions, but working with them is not very different from working with a profit-making organization.</p>
<p><em>Univision logo, 1989</em><br />
<img src="http://www.logodesignlove.com/images/classic/univision-logo-tom-geismar.jpg" alt="Univision logo" /></p>
<h4>Q. Have you designed a particular logo that didn’t make the final cut or that you thought was stronger than what the client ultimately chose?</h4>
<p>A. This has happened to us on various occasions. We do our best to convince our clients to go with the mark we feel is the strongest, but for a variety of reasons that’s not always how the project ends up. On the other hand, while we study a great many alternatives, we try never to present to our clients any designs that we cannot stand behind.</p>
<p><em>National Geographic logo, 2002</em><br />
<img src="http://www.logodesignlove.com/images/classic/national-geographic-logo.gif" alt="National Geographic logo" /></p>
<h4>Q. After a lifetime of working in the field, would you choose to be a designer in the present landscape of communication design?</h4>
<p>A. I feel fortunate to have spent my entire working life as a graphic designer, and being part of a small organization where I could interact with talented partners. As an independent designer, whether on your own or part of a firm, one is exposed to many different people involved in a wide range of activities. If curious, you can learn a great deal. Today the field is much broader than it was when we started, and it’s more competitive. Yet the opportunities are great for someone who is curious about the world, interested in defining and solving problems, and passionate about design.</p>
<p><img src="http://www.logodesignlove.com/images/photos/ivan-chermayeff-tom-geismar-sagi-haviv.jpg" alt="Ivan Chermayeff, Tom Geismar, Sagi Haviv" /><br />
The partners of Chermayeff &#38; Geismar, New York—from left to right: Ivan Chermayeff, Tom Geismar, and Sagi Haviv</p>
<p>Visit the <a href="http://www.cgstudionyc.com/" title="Chermayeff &amp; Geismar">Chermayeff &#38; Geismar website</a> for an iconic design portfolio.</p>
<p><img src="http://www.logodesignlove.com/images/websites/chermayeff-geismar.gif" alt="Chermayeff &amp; Geismar" /></p>
<h4>Published on <a href="http://www.logodesignlove.com/" title="Logo Design Love">Logo Design Love</a></h4>
<h4><a href="http://www.logodesignlovebook.com" title="Logo Design Love, the book"><img src="http://www.logodesignlove.com/wp-content/themes/grid_focus_public/images/logo-design-love-the-book-2.gif" alt="Logo Design Love book" border="0"></a></h4>
<h3>Related posts on Logo Design Love</h3>
<ul>
<li><a href="http://www.logodesignlove.com/ask-tom-geismar" title="Ask Tom Geismar">Ask Tom Geismar</a></li>
<li><a href="http://www.logodesignlove.com/stefan-kanchev" title="The work of Stefan Kanchev">The work of Stefan Kanchev</a></li>
<li><a href="http://www.logodesignlove.com/paul-rand-interview" title="An interview with Paul Rand">An interview with Paul Rand</a></li>
<li><a href="http://www.logodesignlove.com/i-love-new-york-logo" title="The “I Love New York” logo">The &#8220;I Love New York&#8221; logo</a></li>
<li><a href="http://www.logodesignlove.com/conversation-with-paul-rand" title="A conversation with Paul Rand">A conversation with Paul Rand</a></li>
</ul>
<div>
<a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/logodesignlove?a=T0L9NIFG1b4:AdkbKsw_K3Q:guobEISWfyQ"><img src="http://feeds.feedburner.com/~ff/logodesignlove?i=T0L9NIFG1b4:AdkbKsw_K3Q:guobEISWfyQ" border="0"></img></a>
</div>
<p><a>Go to Source</a></p>
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		<title>Crisis ? What crisis ?</title>
		<link>http://aggregablog.altervista.org/2009/11/25/crisis-what-crisis-12/</link>
		<comments>http://aggregablog.altervista.org/2009/11/25/crisis-what-crisis-12/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:24:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet e web 2.0]]></category>

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		<description><![CDATA[Gia&#8217; superato in Uk il record di vendite di single, e non siamo ancora in stagione natalizia. (Grazie IG)
ci vuole un costo marginale per le transazioni nullo. dove lo avro&#8217; gia&#8217; sentito ?
The strange death of illegal downloading &#124; Technology &#124; The Guardian.
&#8230;The music industry lets illegal downloading thrive because it didn&#8217;t provide an easy, [...]]]></description>
			<content:encoded><![CDATA[<div>Gia&#8217; superato in Uk il record di vendite di single, e non siamo ancora in stagione natalizia. (Grazie IG)</p>
<p>ci vuole un costo marginale per le transazioni nullo. <a href="http://www.dmin.it">dove</a> lo avro&#8217; gia&#8217; sentito ?</p>
<p><a title="The strange death of illegal downloading | Technology | The Guardian" href="http://www.guardian.co.uk/technology/2009/nov/18/end-of-illegal-downloading">The strange death of illegal downloading | Technology | The Guardian</a>.
<div>&#8230;<span>The music industry lets illegal downloading thrive because it didn&#8217;t provide an easy, affordable way to pay</span>. That was left to Apple&#8217;s iTunes, the likes of Last.fm and now a new generation of sites, which <span>offer music at prices that reflect more fully the near-zero cost of distribution. While the music industry was lamenting that users wouldn&#8217;t pay for tracks, the same people were paying up to £3 a pop for ringtones on their phones. Why? Because phones have an easy payments system</span>.</p>
<p>The music industry still complains of a billion illegal downloads every year, but has yet to prove that any significant economic damage is inflicted on it. This is partly because lots of those who have – and will continue to – illegally download wouldn&#8217;t be buying them anyway and may not be listening to many of those they do download. It is often easier just to listen to the radio or internet radio (where you can tune into a track playing at that moment anywhere in the world). And some of the heaviest downloaders are the biggest buyers of new music.</p>
<p>While the music industry has been complaining – successfully – to the government and the EU Commission that illegal downloads are destroying it, something rather curious has been happening. Are you ready for it? <span>This year is the most successful in the UK&#8217;s history for singles sales. More than 117m have been sold – comfortably beating the previous record of 115.1m, set in 2008</span>. And this is with Christmas to come.</div>
<p>Bell&#8217;articolo. alla fine e&#8217; chiaro che si sta trasformando un&#8217;industria, che i volumi complessivi magari possono essere inferiori, ma non e&#8217; detto che lo siano i margini.</p>
<p>Ovvero si stanno togliendo costi che, grazie alla innovazione tecnologica, sono evitabili.</p>
<p>Certo, se sei uno di quelli che gestiscono quei costi che diventano evitabili, non ne sarai contento, ma e&#8217; stato cosi&#8217; dalla ruota in poi&#8230;</p></div>
<p><a>Vai alla fonte</a></p>
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